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SMO Course

Social Media Marketing Course in Zirakpur with 100% Placement – Av Academy

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  • Placement - 300+
  • Duration 45 Days
  • Language - Hindi/English
  • Course Certificate - Yes

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SYLLABUS

Master Social Media Optimization with Our Comprehensive SMO Course in Zirakpur  

 

In nowadays digital-driven global, social media is a powerful device for companies and people to connect, interact, and develop. If you’re trying to excel in this field, AV Academy offers a professional SMO Course in Zirakpur tailored to fulfill the needs of beginners and experts alike.  

 

Why Choose Social Media Optimization?  

Social Media Optimization (SMO) is the process of enhancing a brand’s presence on social platforms to drive traffic, build awareness, and foster engagement. With corporations increasingly relying on platforms like Facebook, Instagram, LinkedIn, and Twitter, learning SMO is essential for staying relevant in the digital age.

  

What Our SMO Course Covers  

At AV Academy Zirakpur, our SMO course presents in-depth expertise and palms-on education to equip you with the skills necessary to achieve this dynamic field. Our curriculum consists of:  

 

  1. Introduction to SMO: Understanding social media platforms and their position in digital marketing.  
  2. Content Strategy Development: Learning to create enticing content material for particular audiences.  
  3. Social Media Analytics: Using tools to measure overall performance and optimize campaigns.  
  4. Paid Advertising on Social Platforms: An advent to social media ads for better visibility.  
  5. Community Management: Building and managing online communities effectively.  
  6. Emerging Trends in Social Media: Staying ahead inside the ever-changing digital landscape.  

 

Why Enroll in Our SMO Course in Zirakpur?  

 

– Expert Trainers: Learn from enterprise specialists with actual global experience.  

– Practical Training: Gain hands-on experience with live projects and case studies.

– Affordable Fees: High-excellent education at aggressive prices.  

– Flexible Timings: Weekend and weekday batches to suit your schedule.  

– Certification: Receive an enterprise-identified certificate upon completion of the course.  

 

Career Opportunities After Completing the SMO Course  

Upon finishing the SMO course in Zirakpur, you can discover several career paths, inclusive of:  

– Social Media Manager  

– Digital Marketing Specialist  

– Content Strategist  

– Online Community Manager  

– Freelance Social Media Consultant  

 

Join the Best SMO Course in Zirakpur Today!  

Transform your career and enhance your digital marketing talents by enrolling in the SMO course at AV Academy Zirakpur. Whether you intend to promote your brand or work for top companies, our program is designed to help you achieve your goals.

Week 1: Introduction to Social Media Optimization

  • What is SMO? – Understanding Social Media Optimization
  • Importance of SMO in Digital Marketing
  • Key Social Media Platforms – Overview of Facebook, Instagram, Twitter, LinkedIn, Pinterest
  • Understanding Audience and Engagement – Building and Targeting Audience Profiles

Week 2: Social Media Platforms and Content Strategy

  • Platform-Specific Strategies – How Each Platform Differs
  • Content Types – Images, Videos, Stories, Live Streams, Blogs
  • Creating a Content Calendar – Planning Posts and Campaigns
  • Content Scheduling Tools – Buffer, Hootsuite, Later

Week 3: Facebook Optimization Techniques

  • Creating and Optimizing Facebook Pages
  • Facebook Content Strategy – Types of Content, Best Practices
  • Using Facebook Groups for Engagement
  • Facebook Insights and Analytics – Tracking Performance

Week 4: Instagram Optimization Techniques

  • Creating an Instagram Business Profile
  • Instagram Content Strategy – Posts, Stories, Reels
  • Using Hashtags Effectively
  • Instagram Insights – Understanding Analytics

Week 5: Twitter and LinkedIn Optimization Techniques

  • Twitter Strategy – Tweet Optimization, Hashtags, Trends
  • LinkedIn Profile and Page Optimization – Creating a Professional Brand
  • Content Strategies for Twitter and LinkedIn
  • Analyzing Twitter and LinkedIn Analytics

Week 6: YouTube and Video Content Optimization

  • Setting Up and Optimizing a YouTube Channel
  • YouTube search engine optimization Basics – Titles, Descriptions, Tags
  • Video Marketing Strategy – Types of Content for Video Platforms
  • YouTube Analytics – Measuring Success and Engagement

Week 7: Social Media Advertising and Paid Promotions

  • Introduction to Paid Social Media Ads – Types and Purpose
  • Setting Up Ads on Facebook and Instagram
  • Budgeting and Bidding Strategies
  • Analyzing Ad Performance – Metrics to Watch for

Week 8: Social Media Tools, Analytics, and Reporting

  • SMO Tools Overview – Canva, Hootsuite, Buffer, SocialBee
  • Social Media Analytics – Analyzing and Interpreting Data
  • Creating and Presenting SMO Reports
  • Trends and Best Practices in Social Media – Staying Updated
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