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  • Placement - 300+
  • Duration 6 Month
  • Language - Hindi/English
  • Course Certificate - Yes

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Boost Your Career with AV Academy’s Digital Marketing Course in Zirakpur

In today’s tech-driven international, digital marketing has turned out to be a crucial ability for agencies and professionals. Whether you are an enterprise proprietor, a marketer, or a person searching for a professional exchange, a Digital Marketing Course in Zirakpur from AV Academy can set you on the course to success. AV Academy is a main institution in Zirakpur, offering modern digital marketing training that equips students with the important abilities to thrive in this dynamic field.

Why Choose AV Academy for a Digital Marketing Course in Zirakpur?

  1. Comprehensive Curriculum

AV Academy’s Digital marketing Course in Zirakpur covers all factors of Digital marketing, from search engine optimization to social media, content marketing, email marketing, and more. The course caters to beginners and skilled professionals, ensuring everyone walks away with valuable know-how and competencies. The curriculum is constantly updated to align with the trendy developments and tools in the Digital marketing landscape.

  1. Industry-Relevant Training

At AV Academy, the focus is on practical learning. Students aren’t most effectively taught the theoretical aspects of digital marketing but also are exposed to real-world case studies and stay initiatives. This hands-on experience guarantees that graduates are ready to take on the challenges of the digital world and follow their information correctly.

  1. Expert Trainers

The Digital Marketing Course in Zirakpur at AV Academy is taught by enterprise experts with years of enjoy within the subject. These trainers convey their real-world knowledge into the classroom, providing students with insights that are sensible and up-to-date. With a small batch length, AV Academy ensures personalized interest for each scholar, making the mastering enjoyment more powerful.

  1. Affordable and Flexible Options

AV Academy gives competitive pricing for its Digital Marketing Course in Zirakpur. Students can pick out between bendy gaining knowledge of options, inclusive of weekday and weekend batches, to shape their schedules. This makes it simpler for operating specialists and students alike to sign up within the course without disrupting their contemporary commitments.

  1. Placement Assistance

One of the biggest advantages of joining AV Academy’s digital marketing course in Zirakpur is the institute’s strong placement assistance. AV Academy has built robust relationships with diverse companies, supporting students secure internships and job placements upon completing the path. The academy offers resume-building classes, interview coaching, and direct connections to main groups in the digital marketing industry.

Career Opportunities After the Digital Marketing Course in Zirakpur 

Graduates of the Digital Marketing Course in Zirakpur from AV Academy can explore numerous professional paths. Digital advertising is a flexible area with roles like search engine marketing Specialist, Social Media Manager, Content Writer, PPC Manager, and Digital Marketing Consultant. As businesses increasingly shift to digital structures, the demand for skilled digital entrepreneurs is on the upward push.

Conclusion 

AV Academy is the proper region to kickstart your profession in digital marketing. With a comprehensive curriculum, enterprise-expert trainers, bendy studying alternatives, and robust placement assistance, AV Academy’s Digital Marketing Course in Zirakpur gives the entirety you need to be triumphant within the digital global. Enroll these days to enhance your profession and become a professional digital marketing expert.

Master Digital Marketing with Av Digital Hub

Course Duration: 6 Months
Location: Zirakpur

Unlock Your Career in the Digital Era!

Our comprehensive Digital Marketing course is designed to equip you with cutting-edge skills and hands-on experience. Perfect for beginners and professionals looking to upskill, this program combines theoretical knowledge with practical application, ensuring you’re job-ready from day one!

What’s Included in the Course?

MODULE 1 — Introduction to Digital Marketing (Week 1)

  • What is Digital Marketing?

    • Types of Digital Channels

    • Role of Digital Marketing in Business Growth

    • Organic vs Paid Marketing

    • Importance of Paid Media in 2025

    • Real-World Brand Examples

    • Marketing Funnel (Awareness → Consideration → Conversion)

    • Funnel Mapping Exercise

    • Understanding Buyer Personas

    • Identifying Target Audience Demographics & Interests

    • Key Performance Metrics (CPC, CPM, CTR, CPA, ROAS)

    • Understanding Marketing KPIs and ROI

MODULE 2 — Social Media Marketing (Organic Foundations) Week 2

  • Setting up Facebook Page & Instagram Business Profile

    • Understanding Meta Business Suite

    • Social Media Strategy: Goal Setting, Content Pillars & Posting Frequency

    • Understanding Social Media Objectives

    • Engagement Tactics & Hashtag Strategy

    • Building Brand Tone & Storytelling Style

    • Page Insights & Post Analytics

    • How to Identify What Works in Content

    • Creating a 1-Week Content Calendar for a Demo Brand using Canva

    • Review & Feedback

Tools Used: Meta Business Suite, Canva

 Module 3 – Graphics Design with Canva & AI Tool

  • Introduction to Canva Dashboard

  • Understanding Templates, Elements, and Layers

  • Creating your first basic design (Poster/Banner)

  • Creating Ads creatives (Facebook/Instagram)

  • Introduction to Google Gemini AI

  • Using Gemini for:

  • Content Ideas

  • Caption Writing

  • Creating creative prompts

MODULE 4 — Meta (Facebook & Instagram) Advertising

  • Introduction to Meta Ads Manager

    • Business Manager & Ad Account Setup

    • Installing Meta Pixel

    • Understanding Campaign Structure: Campaign → Ad Set → Ad

    • Choosing Campaign Objectives: Awareness, Traffic, Engagement, Leads, Sales

    • Audience Targeting: Core, Custom & Lookalike Audiences

    • Ad Placement & Delivery Optimization

    • Budgeting and Bidding

    • Ad Formats: Image, Carousel, Video, Collection

    • Ad Copywriting and Visual Design Best Practices

    • Launch a Sample Meta Lead Generation Campaign

    • Analyzing Campaign Metrics (CTR, CPC, CPM, CPA)

Tools Used: Meta Ads Manager • Meta Pixel Helper • Canva • ChatGPT • Perplexity AI

Module ­­­5- SEO + AI Crash Course

  • What is SEO & how it works

  • Understanding search engines & ranking factors

  • Types of SEO – On-page, Off-page, Technical

  • Understanding keywords & search intent

  • Keyword types (short-tail, long-tail, LSI)

Keyword Research & AI Tools

  • Keyword research using tools

  • AI Keyword Research Tools

  • Practical Keyword Research Task

  • Competitor Keyword Analysis

  • Creating Keyword Maps for Websites

On-Page SEO Basics

  • Title tags, meta descriptions, and keyword placement

  • Header tags, URLs & content formatting

  • Image optimization, alt text & internal linking

  • 404 Error

  • Favicon

  • Canonical Problem

  • Content structure & SEO writing basics

  • Content Creation Tools & Practice Task

Off-Page SEO & Link Building

  • Backlink basics & authority metrics

  • Types of backlinks – dofollow, nofollow, quality links

  • Link-building strategies & outreach process

  • Guest posting & content partnerships

  • Social bookmarking & business listings

  • Image Sharing

  • Profile Creation

  • Blog & Article Submission

Module ­­­6 – Technical SEO with AI in Link Building Link Building with AI Tools

  • Backlink Analysis Tools

  • Competitor Backlink Research

  • Creating Link-Building Reports

  • Crawling, indexing & website structure

  • txt & XML Sitemap setup

  • Mobile optimization & responsive design

  • Site speed optimization

  • HTTPS, SSL & canonicalization

  • Site audit using SEO audit tools

  • Full website technical audit practice

  • Google Search Console setup & overview

  • Google Analytics for SEO tracking

  • SEO tools overview

Module 7 : AI Content Optimization

  • AI Content Optimization Tools

  • On-Page SEO checklist & implementation

  • Content Editing & Optimization with AI

  • SEO Copywriting Practice

  • Case Study: Optimizing a Webpage

Module ­­­ 8 – Local SEO, & AI Integration

  • Google My Business setup & Local SEO

  • Reviews & Reputation Management (Intro to ORM)

  • Advanced SEO – Core Web Vitals & Algorithm Updates

  • Final Project – Complete SEO + AI

Module ­­­ 9 – ORM

  • What is ORM

  • How many type of Negative links

  • What is the process for Push Down Negative links from Google

  • What is Branding Profile

MODULE 10 — Search Engine Marketing (Google Ads)

  • Understanding Google Ads Ecosystem

    • Setting up a Google Ads Account

    • Campaign Structure: Campaigns, Ad Groups, Ads

    • Types of Campaigns: Search, Display, Video, Performance Max

    • Keyword Research & Match Types (Broad, Phrase, Exact, Negative)

    • Practical: Keyword Research with Google Keyword Planner

    • Writing Effective Ad Copy (Headlines, Descriptions, CTAs)

    • Ad Extensions: Sitelinks, Callouts, Structured Snippets, Calls

 (Practical):
• Setting up Conversion Tracking
• Launching a Sample Search Ad Campaign
• Reviewing Performance Metrics

Tools Used: Google Ads • Google Keyword Planner • Google Tag Manager • Google Analytics 4

MODULE 11 — ­ Display & YouTube Advertising

  • Understanding the Google Display Network (GDN)

    • Targeting Options: Contextual, Topic, Placement, Audience-based

    • Creating Responsive Display Ads using Canva

    • Setting Up Display Campaigns in Google Ads

    • YouTube Ads Overview: Skippable, Non-Skippable, Bumper, Discovery

    • Linking YouTube Channel with Google Ads

    • Creating a Video Ad Campaign

    • Understanding Video Performance Metrics

    • Launching and Analyzing a Display or YouTube Campaign

    • Reviewing Impressions, Views & Engagement

Tools Used: Google Ads • YouTube Studio • Canva

 MODULE 12 — eCommerce Marketing

  • Building a Full Marketing Funnel (Awareness → Conversion)

    • Understanding Campaign Journey

    • Using Facebook Ad Library & Google Ads Transparency Center

    • Building a Complete Campaign Strategy for a Real or Mock Business

MODULE 13 : Email Marketing Module

  • What is email marketing

  • Types of emails (Promotional, Transactional, Newsletter)

  • Understanding Email Marketing platforms (Mailchimp, MailerLite, SendinBlue)

  • Email templates (Mailchimp, Canva)

  • A/B testing

MODULE 14 : WEBSITE CREATION AND PLANNING

  • What is Domain name?

  • How to buy Domain and Hosting

  • How to attach domain name with web hosting servers?

  • How to install WordPress on hosting servers?

  • WordPress Theme Installed

  • WordPress Plugin Installed

  • WordPress Speed Optimization

  • Website edit and create the new pages

MODULE 14 :Video Marketing

  • YouTube channel creation and optimization

  • Youtube Video creation

  • YouTube Video Optimization

  • Business Branding through youtube

  • Lumen 5 and Canva Tool use for create video

MODULE 15 : Interview Preparation

  • Resume Preparation

  • Prepare: Common Digital Marketing Interview Questions

  • Practical Assignment Review

  • Mock Interviews (Technical Round)

Why Choose Av Digital Hub?

  • Experienced trainers from the industry

  • State-of-the-art training facilities in Zirakpur

  • Opportunity to work on real client projects

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