Master Digital Marketing in 1 Year at Av Academy
Are you ready to take your career to the next level? Our 1-Year Digital Marketing Course is your gateway to a high-demand, high-growth career in the digital world. Whether you’re a student, entrepreneur, or professional looking to upskill, this course has everything you need to thrive.
Why Choose Av Academy for Digital Marketing?
Guaranteed Job Assistance:
- With our strong industry connections and hands-on training, we provide job guarantee support to help you land your dream role in Digital Marketing.
- Resume building, mock interviews, and placement support are included.
Live Projects for Real-World Experience:
- Theory is great, but experience is key! You’ll work on live projects from real clients in industries like e-commerce, real estate, and more.
- Learn to run live Google Ads, Facebook & Instagram campaigns, create SEO-optimized websites, and manage real social media accounts.
100% Practical Learning:
- We focus on hands-on learning, ensuring you can implement strategies, analyze results, and optimize campaigns.
- You’ll leave with the confidence to handle any digital marketing challenge.
Learn from Experts:
- Get trained by certified professionals with years of experience in digital marketing.
- Our instructors have worked with top companies and bring insider knowledge to every session.
Key Highlights of the Course
- Customized Curriculum: Tailored to the latest industry trends and technologies.
- Workshops & Webinars: Regular sessions with guest speakers from top companies.
- Access to Premium Tools: Learn tools like SEMrush, Canva, Hootsuite, and more.
- Certification: Earn a professional certificate to showcase your expertise.
Career Opportunities After Completion
With the skills and experience gained in this course, you can explore exciting roles like:
- Digital Marketing Specialist
- SEO Expert
- Social Media Manager
- PPC Analyst
- Content Strategist
- Freelance Digital Marketer
Who Can Join?
- Fresh graduates or students looking to kickstart their career.
- Entrepreneurs and business owners who want to grow their online presence.
- Professionals looking for a career switch or skill upgrade.
Benefits of Joining Av Academy
- Learn Locally, Work Globally: Acquire skills that are in demand worldwide.
- Flexible Payment Options: Affordable fees with installment plans available.
- Community Support: Become part of an active network of alumni and industry experts.
Enroll today and transform your career with our 1-Year Digital Marketing Course!
For more information or to book a free demo class, call us at [6239033233] or visit us at Av Academy, Zirakpur.
1-Year Digital Marketing Course Syllabus
Duration: 12 Months (with theory, practical, and live project sessions)
Mode: Offline at Av Academy, Zirakpur
Month 1: Introduction to Digital Marketing
- What is Digital Marketing?
- Importance & Scope of Digital Marketing
- Understanding Online Marketing Channels
- Fundamentals of Branding & Positioning
- Tools Overview: Google Analytics, SEMrush, Canva
Month 2: Website Planning & WordPress Development
- Understanding Website Structure & Functionality
- Domain Registration & Hosting Setup
- WordPress Installation & Theme Customization
- Building Responsive Websites
- E-Commerce Website Setup & Payment Gateway Integration
Month 3 & 4: Search Engine Optimization (SEO)
Month 5: Social Media Marketing (SMM)
- Social Media Overview: Facebook, Instagram, LinkedIn, YouTube, Twitter
- Content Creation for Social Media Platforms
- Running Ads on Facebook & Instagram (Ad Manager Basics)
- Targeting & Retargeting Audiences
- Influencer Marketing Strategies
Month 6: Pay-Per-Click (PPC) Advertising
- Introduction to Google Ads
- Search Ads vs Display Ads
- Setting Up Campaigns (Keyword Planning, Bidding Strategies)
- Budget Management & Campaign Optimization
- Tracking ROI with Conversion Metrics
Month 7: Content Marketing & Blogging
- Crafting Content for Different Audiences
- Blogging Platforms: WordPress, Medium
- Writing SEO-Friendly Blogs (Topic Research, Keywords)
- Visual Content Creation: Canva Basics
- Video Marketing & YouTube Channel Optimization
Month 8: Email Marketing & Automation
- Email Campaign Creation: Tools like Mailchimp, Sendinblue
- Building Email Lists: Lead Magnets, Popups
- Crafting Engaging Email Content (Headlines, CTAs)
- A/B Testing Email Campaigns
- Setting Up Automated Drip Campaigns
Month 9: Affiliate Marketing & Online Monetization
- Understanding Affiliate Marketing Models
- Finding & Joining Affiliate Programs
- Promoting Products Through Content & Ads
- Affiliate Campaign Optimization for Higher Earnings
- Monetizing Websites & YouTube Channels
Month 10: Online Reputation Management (ORM)
- Importance of ORM for Businesses
- Managing Customer Reviews on Google & Social Platforms
- Building a Positive Brand Image Online
- Handling Negative Comments & Crisis Management
Month 11: Advanced Analytics & Reporting
- Mastering Google Analytics (Real-Time, Audience, Acquisition Reports)
- Data Studio: Creating Customized Dashboards
- Tracking Key Performance Indicators (KPIs)
- Generating Reports for Clients/Stakeholders
- Using Analytics for Campaign Optimization
Month 12: Live Projects & Final Assessment
- Live Project Work:
- SEO for Local Business Websites
- Running Real-Time Social Media & Google Ads Campaigns
- Designing & Launching Email Marketing Campaigns
- Case Study Presentations
- Analyze and present successful digital marketing campaigns.
- Final Assessment & Certification:
- Practical exam and certification ceremony
Additional Features Throughout the Course
- Weekly Assignments: Practical tasks to apply learning
- Monthly Guest Lectures: Industry leaders sharing insights
- Access to Paid Tools: Experience with SEMrush, Hootsuite, and more
- Workshops: LinkedIn optimization, content writing, and Canva design
Outcome After Completion
- Complete proficiency in Digital Marketing tools and techniques.
- Real-world experience through live projects.
- Certification of Completion from Av Academy.
- Job-ready portfolio showcasing your skills and project work.
Feel free to adjust the timeline or add specific tools or features based on your preferences!
